Commerce through Communities  

Beet brings communities together with assisted Commerce and locally relevant content through short videos.

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App designed for rural India

Traditional eCommerce channels cater to India’s cities, while the needs of rural India remains largely unaddressed.


Beet attempts to reimagine the eCommerce experience for India’s first-time internet users by simplifying discovery, curating locally relevant products and ensuring stress-free checkout and delivery through Beet partners.

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Assisted commerce
through videos

Beet facilitates commerce in a locality through Beet partners. Partners are e-commerce resellers in a locality who introduce locally relevant products through short videos. On watching the video, users can easily place orders with partners, eliminating complex checkout procedures.

Meet Beet Partners

Community is at the heart of everything we do at Beet, and here’s how our partners make it happen.


Build and grow

local communities

Promote commerce

through assistive videos

Curate locally

popular content

How It Works

Partners bring 

communities online 

​Beet partners create communities around localities and keep users

engaged with locally relevant video content.


Content brings communities closer

​Engagement is driven through content created and shared by users in the local community.

Partners facilitate product discovery

Partners introduce product relevant to the community through short, assistive videos. 

Payment and delivery made simple

With a call or a message, customers place their orders directly with partners who take care of processing the payment and delivery. 

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Beet - Discover nearby News and Commerce through videos

* IOS app coming soon

Create polls on video using

    Action Buttons

Beet stories

“...sharing a 1 minute video on Beet allows me to take my produce

to customers without middlemen.”


Greevar Saji

Organic farmer 

Why Beet?

By 2022, India’s Next Half Billion (NHB) users are expected to come online using mobile phones. They are very different from the initial waves of internet users - be it income profiles, education levels, language skills, or social/cultural milieus. They will be driven not just by intent, but impulse too. This calls for easier product discovery, emphasis on smaller and unbranded products, prioritizing value over convenience, leveraging influencers and social media, offering bulk-buying for better pricing, using Hinglish and Indic languages, and leveraging viral content to drive customer acquisition.


With eCommerce 2.0, online shopping is likely to evolve from being a hobby to a habit. This could also see a rise in women shoppers in smaller cities, expand India’s online market and make it truly inclusive. Beet aspires to be make this change happen. 

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About Us

We’re Team Agrima, the creators of RecipeBook, India’s largest and most loved recipe platform. Recognised as Google’s Most Innovative App in 2017 and featured on Google Play Editors’ Choice, RecipeBook is a user-favourite with over 4 million users and counting!

In 2018, we launched Psyight - a food recognition engine for enterprises leveraging computer vision and video analytics. With Psyight, we’ve had successful collaborations with a number of global brands - Samsung, IKEA, Pepsi, Reliance and BigBasket, to name a few. 


Beet is the latest creation from our workbench - our attempt to reimagine how rural India experiences eCommerce, riding on our experience with managing content implementing analytics at scale.