Empowering communities to grow and earn

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Commerce through

Traditional eCommerce channels cater to India’s cities, while the needs of rural India remains largely unaddressed.

Beet attempts to reimagine the eCommerce experience for India’s first-time internet users by bringing local communities together, curating products relevant to the community and enabling assisted commerce through chat and short videos.

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Assisted commerce
through chat and video

Beet facilitates commerce in a locality through Communities. Community admins will act as e-commerce resellers in a locality who introduce locally relevant products through videos. On watching the video, users can easily place orders with admins, eliminating complex checkout procedures.

Meet Beet Community Admins

Community is at the heart of everything we do at Beet, and here’s how our partners make it happen.


Build and grow

local communities

Promote commerce

through assistive videos

Curate products

relevant to community 

How It Works

Onboard existing


Community admins onboard their communities into Beet by creating large chat groups. Admins can easily manage their community online through Beet. 

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Content brings communities closer

​Engagement is driven through content created and shared by users in their community.

Admins facilitate product discovery

Admins introduce products relevant to the community through going live on the chat group.

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Solves the last-mile delivery problem

With a call or a message, customers place their orders directly with admins who take care of processing the payment and delivery. 

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Beet - Build Large chat groups

* IOS app coming soon


Create polls on video using

    Action Buttons

Beet stories

“...sharing a 1 minute video on Beet allows me to take my produce

to customers without middlemen.”


Greevar Saji

Organic farmer 

Why Beet?

Millions of new internet users are coming online in India. They are very different from the initial waves of internet users - be it income profiles, education levels, language skills, or social/cultural milieus. They will be driven not just by intent, but impulse too. This calls for easier product discovery, emphasis on smaller and unbranded products, prioritizing value over convenience, leveraging influencers and social media, offering bulk-buying for better pricing, using Hinglish and Indic languages, and leveraging viral content to drive customer acquisition.


With eCommerce 2.0, online shopping is likely to evolve from being a hobby to a habit. This could also see a rise in women shoppers in smaller cities, expand India’s online market and make it truly inclusive. Beet aspires to be make this change happen. 

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About Us

We’re Team Agrima, the creators of RecipeBook, India’s largest and most loved recipe platform. Recognised as Google’s Most Innovative App in 2017 and featured on Google Play Editors’ Choice, RecipeBook is a user-favourite with over 4 million users and counting!

In 2018, we launched Psyight - a food recognition engine for enterprises leveraging computer vision and video analytics. With Psyight, we’ve had successful collaborations with a number of global brands - Samsung, IKEA, Pepsi, Reliance and BigBasket, to name a few. 


Beet is the latest creation from our workbench - our attempt to reimagine how rural India experiences eCommerce, riding on our experience with managing content implementing analytics at scale.